Digital Marketing Strategy Workshop
Build an Affordable Plan that Actually Works to Boost Your Business Online
THIS EVENT IS NOW CLOSED - REGISTER YOUR INTEREST FOR THE NEXT ONE
Small Business Owner, are you ready to build a digital marketing plan that works for YOUR business?
Dear Small Business Owner,
Do you want to reach a larger, potentially global, audience?
Hyper-target the buyers who are most likely to buy YOUR products?
Powerfully nurture your buyer’s journey?
(And do all of this in a cost-effective manner while measuring your success daily?)
It’s easy.
You just need to crack the digital marketing code.
So, does that mean you need to learn the latest digital marketing tricks and fads? Sign up for the hottest app or platform? Follow your favourite marketing guru’s advice word-for-word?
NO!
You need to get back to digital marketing basics. Focus on these 5 essential channels, and you’ll be on your way!
- SEO
- Content Marketing
- Social Media Marketing
- Email Marketing
- Conversational Marketing
That’s it.
These 5 channels provide the foundation for every successful digital marketing strategy out there.
“But wait. You’re making it sound too easy!”
Don’t overthink it. Pare down your tactics to the essentials that suit your business. Then build from there.
“But… how do I create a digital marketing plan that will work for MY business?”
Keep reading.
Most small businesses go online to market products/services to current and prospective customers. It’s where the majority of your audience research and shops.
The benefits are numerous. Digital marketing…
- Allows you to reach a global audience
- Is hyper-targeted, connecting you with the prospects who are most likely to purchase from you
- Is cost-effective
- Can be used at any stage of the buyer’s journey
- Gives you the ability to measure your progress daily (or even hourly or minute-by-minute!)
Digital marketing is a must-have for every small business.
But you probably know that already.
Here’s where things can go wrong…
Too many small businesses jump right into tactics without a plan.
They’ll do a bit of social media, randomly optimise some website pages, or implement the latest fads because their favourite marketing guru recommended an advanced technique.
If you don’t stop to think about what’s right for YOUR BUSINESS and customise your tactics accordingly,
you won’t get the results you’re looking for.
I know because it happened to me.
I’m a successful and in-demand digital marketing consultant and project manager. I build websites and digital marketing programs for organisations from all over the World. Everything is going well for me right now.
I’m working with some fantastic clients, and the future is bright!
But it’s not always been this great. Several years ago, I trained as a nutritionist, dreaming of running my own nutrition practice.
I was advised to promote myself on social media, build a website and spend money on advertising.
But it didn’t work.
And I couldn’t figure out why I wasn’t getting floods of clients.
And then I ran out of money.
I felt foolish, frustrated, and angry.
I promised myself not to invest any money in agencies or websites until I learned what had gone horribly wrong.
When I set up my next business, I decided to create a proper digital marketing plan that would work for my business.
And that’s why I create this workshop.
Andrew Wilson, Digital Marketing Strategist & Found of First Digital Studio Ltd
Are you half-heartedly implementing tactics because that’s what everybody else is doing?
Do you routinely dive into the latest digital marketing fad only to realise it will never work for your business?
Do you lack a reliable way to measure your progress?
If you answered YES to any of these questions,
you won’t reach the level of success you desire.
Every business is different.
What works for one business, industry, or marketing guru might not work for you.
When you choose the tactics that are compatible with your business, you’ll be able to:
- Increase brand awareness
- Boost lead generation
- Establish yourself as a trusted expert
- Expand your network
- Nurture relationships with prospects and customers
And so much more.
Are you convinced that you need to be tech-savvy or use advanced digital marketing techniques to be successful?
Are you overwhelmed by all the digital marketing options out there?
Are you feeling frustrated by a lack of results or conflicting and confusing ‘expert advice’?
That’s why I’ve created the Digital Marketing Strategy Workshop – so you can get back to the digital marketing basics, choose tactics that work for your business, and develop a plan that delivers results.
In this practical workshop, you will discover the pros and cons of the five essential digital marketing channels. You’ll be able to choose tactics that are compatible with your goals, target audience, brand, and skillset – so you can start reaping the benefits immediately.
But there’s more…
By the end of the Digital Marketing Strategy Workshop, you will be able to:
Set overall goals for your digital marketing strategy, improving your ability to execute, track success, and get results.
Develop an ideal customer profile (ICP) that will inform your digital marketing strategy, increase its effectiveness, and motivate your audience to act.
Clarify your brand and what it stands for, so that your digital marketing strategy, and the tactics you choose, are powerful and relevant to your brand.
Discover what’s involved in SEO as a digital marketing channel, so you can assess whether it’s a channel you should focus on in your business.
Recognise the fundamentals of content marketing, so you can determine which tactics you might want to include in your digital marketing plan.
Identify what’s involved in social media marketing, so you can decide whether you want to spend time leveraging social media in your marketing.
Examine what’s involved in email marketing, so you can select campaign types and features that would make sense for your audience.
Explore what’s involved in conversational marketing, so you can pick tools and tactics that could work well with your target market.
Choose the channels and tactics to include in your digital marketing strategy based on your goals, audience, resources, skills, and budget.
Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this workshop.
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